Visit tomorrow today – Meet UPM at PulPaper 2018!

Saara Töyssy
Saara Töyssy
UPM Communications
14 May 2018

PulPaper is a major event for all of us in the forest industry. This right here is the home for everything UPM will present at PulPaper 2018. We will update this post every few days on all things related to our seven presentations and product exhibition at the event. We will also provide useful links, interesting pictures and even a video or two.

Take a look at what we’re planning and come meet us between 29 and 31 May at Messukeskus Expo and Convention Centre in Helsinki. Follow us on Instagram (@upmbiofore), Twitter (@UPM_Global), Facebook and LinkedIn for updates before, during and after the event!

Thank you for making PulPaper 2018 great! Missing it already? Take a look at some photos from the event:

Some pictures on our Instagram profile from PulPaper 2018 on Tuesday 29 May.

Thursday 31 May at PulPaper 2018 is all about young talent and future professionals

In recent years we have been active in reaching out to potential future UPM’ers and have been successful too!
PulPaper 2018 is another great opportunity to connect and share ideas.
You can find us all over the Future Square programme on Thursday.
10.30 – 11.20 Panel Discussion: Future competence needs in the bioforestery industry
Sari Hörkkö, Director, UPM Pulp
11.30 – 13.30 Wood you make it happen Innovation contest semifinals 
In the jury Esa Laurinsilta, UPM, Director, Strategic Partnerships
13.00 – 13.45 Starting a career with a trainee programme
Ninni Pasanen, Bioforce Trainee, Sales Europe, UPM Pulp

The Biofore Gallery product exhibition at PulPaper 2018

Our product exhibition at PulPaper 2018 showcases both the latest innovations and the more traditional forest industry products on which our innovations are built on. You can find us at stand 6e90!

UPM GrowDex and UPM BioVerno are among the most interesting products on display at PulPaper. UPM GrowDex™ cell culture platform is a UPM Biochemicals innovation. It is used as a platform for cell culturing, but it has great potential as a cell barrier, drug delivery vehicle, in Organ-on-a-Chip models and in 3D printing! It’s animal free, biocompatible, room-temperature stable and has a tunable viscosity. How impressive!

Learn more about GrowdexGrowDex is constantly evolving and new applications pop up along the way. If you want to keep up to date on what’s going on with the innovation, sign up for the GrowDex newsletter!

Pia Nilsson from UPM Biochemicals on Future Square on Wednesday 30 May at 11.10 – 11.30.


UPM Bioverno is a renewable diesel fuel of the next generation! It is made out of tall oil extracted in UPM’s pulp production process. UPM Biofuels VP Sari Mannonen is speaking at the PulPaper Conference  on Wednesday 30 May at 13.30.

Learn more about UPM Bioverno

We’re also bringing wet cellulose fibre to our stand to show our guests the raw material for all our innovations😊

In addition to these there will be product samples from all of our six business areas including UPM Formi decking materials, UPM Communication Papers paper products, UPM Raflatac labelling products and UPM Plywood plywood veneers including the fire-retardant WISA-SpruceFR 😊

See you at stand 6e90!


Our presentations at PulPaper 2018 are many in number and versatile in form!

CEO Jussi Pesonen is the keynote speaker at PulPaper 2018 Business Forum on Tuesday 29 May at 12.35. Pesonen speaks about the transformation of UPM from a traditional forest industry company into the innovative Biofore company it is today.

Jussi Pesonen at PulPaper 2018

All the presentations at Business Forum focus on leading change. After Pesonen, Allan Dickner, Acting Packaging Development Manager at Ikea, talks about the consumer demand changes in packaging and how Ikea has tackled the issue. After this Natalie Ahlström, VP of Amcor, presents future trends of packaging and before the closing panel discussion Bruce Orek takes the stage with the topic innovating for a smarter future.

On Wednesday 30 May at 13.30, Sari Mannonen, Vice President, UPM Biofuels, speaks at the PulPaper Conference. Mannonen presents a business case: Renewable biofuels as fast track in reducing transport emissions.

Sari Mannonen recently blogged about the story of BioVerno“The story of UPM BioVerno renewable diesel began in 2006 when our company’s top management was mapping out new opportunities for the forest industry. It was quickly seen that biofuels represented an interesting potential area for growth. When the now patented refining concept converting tall oil into renewable diesel was finally found after several years of R&D work at the UPM Lappeenranta Research Centre, it produced excellent test results from the very first test runs.”

UPM’ers are also active on the Future Square on 30 and 31 May. The Future Square events are free for all PulPaper guests.

On Wednesday morning at 9 sharp, Sami Lundgren, Vice President, Environment and Responsibility at UPM, speaks about responsibility being good business.

UPDATE 14 June, Sami Lundgren’s presentation at PulPaper2018:

Here’s Pirkko Harrela, EVP, Stakeholder Relations, on UPM’s 2030 responsibility targets:

A story about out responsibility targets for the year 2030On Wednesday afternoon at 13.20 Jyri Kylmälä, the General Manager of Kymi pulp mill presents the world class qualities of his mill.

An excellent article about the Kymi mill can be found here

UPM GrowDex expert Pia Nilsson from UPM Biochemicals takes the stage with the theme Limitless potential of Bioeconomy at 11.10 on Wednesday 30 May.

UPM:n Biomedicals-yksiköstä vastaava Pia Nilsson (vas.), vanhempi tutkija Vilja Pietiäinen FIMM:stä ja tuote­asiantuntija Lauri Paasonen UPM:stä tekevät tiivistä yhteistyötä syöpä­tutkimuksen parissa.
Pia Nilsson, responsible for Biomedicals products (left), senior researcher Vilja Pietiäinen from FIMM and product expert Lauri Paasonen from UPM work closely together in cancer research.

A story about GrowDex and teamwork
On Thursday 31 May, the day of students and young talent, Sari Hörkkö, Director of  Stakeholder Relations at UPM Pulp takes part in the panel discussion Future competence needs in the bioforestery industry on Future Square at 10.30.

At one o’clock on Thursday Ninni Pasanen, a Bioforce Trainee in UPM Pulp sales, presents her story about starting a career as a trainee 😊

Read more about Ninni  and the Bioforce trainee programme hereEsa Laurinsilta, Director of Strategic Partnerships at UPM sits in the Wood U Make It Happen innovation contest jury on Thursday between 11.30 and 13.30.

“Forests are a treasure for the well-being of our entire planet. We’re looking for young masters to create fresh ideas of wood and forest. Now, it’s your turn! Gather your team. Innovate and pitch. Win a prize of 10 000 €. Make it happen! Wood makes it happen. #WoodUinnovate”

What presentation or subject do you find most interesting? See you at PulPaper!

Here’s our programme in PulPaper 2018

Tuesday May 29

12.35 Business Forum
KEYNOTE: The turnaround story of the forest industry.
Jussi Pesonen, CEO, UPM.


Wednesday May 30

13.30 PulPaper Conference
Business case: Renewable biofuels as fast track in reducing transport emissions.
Sari Mannonen, Vice President, UPM Biofuels

9.30 – 9.50 Future Square. Free admission
Responsibility is good business.
Sami Lundgren, Vice President, Environment and Responsibility

11.10 – 11.30 Future Square. Free admission
UPM Biochemicals – limitless potential of bioeconomy.
Pia Nilsson, Senior Manager, Business Development, UPM Biochemicals

13.20 – 13.40 Future Square. Free admission
Aiming higher with Biofore: UPM Kymi to be the worldclass pulp mill.
Jyri Kylmälä, General Manager, UPM Kymi Pulp Mill

Thursday May 31

10.30 – 11.20 Future Square. Free admission
Panel Discussion: Future competence needs in the bioforestery industry.
Sari Hörkkö, Director, UPM Pulp

11.30 – 13.30 Wood you make it happen Innovation contest. Free admission
In the jury: Esa Laurinsilta, UPM, Director, Strategic Partnerships

13.00 – 13.45 Future Square. Free admission
Starting a career with a trainee programme.
Ninni Pasanen, Bioforce Trainee, Sales Europe, UPM Pulp

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