The dark November in Helsinki is illuminated for two days by Slush. The event draws together over 15.000 tech entrepreneurs, business people and journalists from around the world.
The excitement created by digital innovations and new business opportunities seems to lighten up the gloomy atmosphere created by the economic downturn and the somewhat punishing weather conditions on these latitudes this time of the year.
Sustainable development is now also strongly present in the event. UPM is a Key Partner of the Green Stage which will bring biomaterials, healthcare and transportation to the limelight this year.
UPM’s experts will be on stage taking part in the discussion. What’s more, the Biofore Concept Car was present in a Slush pre-event to demonstrate the many future opportunities presented by UPM’s biomaterials.
The role of biomaterials will not be any less in the digitalizing world. They will just be utilized in a smarter and more versatile manner. This is why UPM’s sustainable biomaterials are a perfect match for an event like Slush. The forest is filled with new opportunities.
However, visibility for our biomaterials is not the only reason why we are at Slush. We are there to find new dynamic collaboration partners from startups, universities and research institutes to commercialize our existing innovations, and to develop new ones.
Moreover, UPM Wood Sourcing and Forestry is there to look for capable tech companies to produce mobile services aimed at Finnish forest owners.
Slush is an important event. It strengthens our faith in the promise of new ideas, new technologies and new materials. What we think about the future has an impact on how we act, which in turn has an impact on the future.
Welcome to the Green Stage!
Main image photographer: Sami Heiskanen