We at UPM believe that external collaboration and co-creation is the way to increase agility and create new opportunities, which are essential to our business. This is one reason behind why we decided to participate in ADIC16 (Accenture Digital Innovation Challenge), organized by Accenture. UPM’s Zero Solid Waste initiative develops smart and sustainable solutions, in which excess materials circulate and generate value. Our goal in participation ADIC16 was to find real innovations, concepts and solutions to help us reach the Zero Solid Waste to landfill 2030 goal. Students have valuable knowledge and experience of the digital applications that could help us make our waste into raw material.
The event started officially on Saturday 29 October as Case Day, where all seven partner companies and 120 students came together at Telakka, Helsinki. We challenged the students to view forest from a new perspective and bring out-of-the-box thinking. During Case Day, we met many talented and innovative students who were pushed to their limits in the workshops. At the end of the day each team pitched their idea and one team from each partner company was selected to continue to the month long coaching period and the finals at Slush. Unfortunately only one team had to be chosen, even though all UPM’s teams were great!
Read more: www.upm.com/adic
Photos: Iina Koukku (UPM) and Aki Rask.
The writer started as a summer worker at UPM and continues working among innovation events for the autumn. She is excited to be part of the UPMhack team where she has diverse tasks and gets to work with inspiring people.