The majority of UPM’s pulp customers are growth-seeking industry leaders with a need for ever-increasing volumes of raw materials.
“Such customers want to do business with a reliable supplier who is able to deliver pulp of uniform quality to meet their growing needs,” says Anssi Klinga, Senior Vice President at UPM Pulp.
Klinga emphasizes that customer expectations must be met every single day.
“UPM Pulp’s customer promise can be summarized in these words: ‘Tonnes of trust’.”
One of UPM’s strengths is its extensive portfolio of pulp products. The range includes northern softwood pulp, birch pulp and eucalyptus pulp.
“UPM’s position on the global pulp market has been strengthened by our collaboration with Canadian pulp manufacturers Canfor Pulp,” says Klinga. The two companies entered into a sales and marketing collaboration agreement in 2014. As a result, UPM’s pulp sales network represents Canfor Pulp products in Europe and China, while the Canadian company sells UPM pulp products in North America and Japan.
The next step will be expanding the collaboration to South Korea, where both companies are already doing business. As of January 2017, Canfor’s sales company in Seoul sells UPM pulp in South Korea.
The competitive edge of ecology in the pulp business
Corporate responsibility is becoming increasingly important in the pulp business, Anssi Klinga says. The raw material used for manufacturing UPM pulp is wood that complies with the principles of sustainable forestry. The company furthermore always knows the precise origin of all of the wood that it uses.
“Responsibility starts with sustainable wood sourcing, but it is also critical to act responsibly along the entire production chain, from forests to pulp mills and pulp mills to customers. Corporate responsibility is also benchmarked by performance in areas such as work safety, employee competence, continuous improvement at mills, transparent reporting and dialogue with stakeholders.”
Due to global population growth and growing consumption, the planet’s limited resources need to be used more efficiently. More renewable resources should be used instead of increasing consumption of non-renewable natural resources.
Klinga believes that the range of pulp-based products will expand in the future because pulp is such a versatile and renewable raw material. Pulp based materials can be used to replace oil-based plastics, for instance. Pulp is also used in biomedical innovations such as UPM’s GrowDex® hydrogel, which is used for cell culturing in laboratory environments.
”Pulp-based materials can be used to replace oil-based plastics.”