UPM to strengthen its position in Asia

26 November 2014

UPM is seeking growth in the Asian pulp and paper market.

UPM Paper Asia produces and delivers fine papers to the Asian emerging markets and labelling materials to the global market. In fine papers, the focus is on high quality office papers and specific coated and uncoated graphic papers. UPM has a strong market position in high quality office papers.

The demand for office papers is expected to grow by 3–5% per year in the Asia-Pacific region and by double that amount in China. In label materials, UPM focuses on high quality release liner and face materials that are suitable for various end uses.

Investments support growth

UPM’s growth in Asia is being supported by investments in production plants. A completely new production unit for manufacturing wood-free speciality papers and label materials is being built at the Changshu mill.

UPM Raflatac is also planning to increase its production capacity in the Asia-Pacific region by investing EUR 14 million in its factories in China and Malaysia. It has been estimated that these investments together with other updates will increase UPM Raflatac’s production capacity in the region by over 50%.

Fivefold pulp sales

Over the past three years, UPM has increased its pulp sales more than fivefold in China and the rest of the Asia-Pacific region. The number of customers has also grown and is now nine times greater than three years ago.

In pulp, UPM focuses on customers in the soft tissue, speciality paper and cardboard segments. It is expected that the demand for soft papers will grow by 7% over the next 5–10 years.

 

Text Matti Remes

Photography UPM

UPM Biofore

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