Cooperation opens up new markets

8 April 2014

UPM and Canadian pulp manufacturer Canfor Pulp entered into a sales and marketing cooperation agreement at the beginning of 2014.

According to the cooperation agreement, UPM’s pulp sales network represents and co-markets Canfor Pulp products in Europe and China and the Canadian company represents and co-markets UPM Pulp products in North America and Japan.

The agreement will initially cover a sales volume of approximately 1 million tonnes.

Strategically important step

Tomas Wiklund, Vice President, Sales and Marketing, UPM Pulp, says that launching the cooperation was a strategically important step for UPM.

“This is a unique business activity that was entirely new to us. The existing sales channels of Canfor Pulp open up new markets for UPM in North America and Japan. This cooperation is also unique in the industry which makes it even more exciting.”

Six grades of market pulp

The cooperation provides customers with a broader product portfolio. UPM and Canfor Pulp jointly offer six different grades of market pulp that come from eight mills on three continents.

According to Wiklund, the product portfolios of the two companies supplement each other perfectly. Customers have access to a variety of northern softwood pulps, birch pulp, eucalyptus pulp and mechanical pulp. Both companies also provide their customers with excellent technical service.


Text Matti Remes

Photography UPM

UPM Biofore

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