By 2030, the focus of the global consumer marketplace will have shifted to Asia and the middle class of its growing cities. Products and services will become digital, but demand will also grow in another rising segment: renewable biomaterials.
UPM is seeking technological advances through research and development. The More with Biofore in China programme seeks to improve the environmental performance and energy efficiency of mills through new technologies.
UPM expects all 25,000 of its suppliers to operate responsibly. But what is responsibility and how can it be assessed? In this series of articles, we will familiarize with the responsible sourcing stories from Brazil, China, and wood sourcing.
”Retail and packaging are being radically reshaped by megatrends and the growing volume of online commerce”, says Mikko Rissanen, Business Development Director of Label, Pack & Release business unit in UPM Paper Asia.