By 2030, the focus of the global consumer marketplace will have shifted to Asia and the middle class of its growing cities. Products and services will become digital, but demand will also grow in another rising segment: renewable biomaterials.
Our mills are visible in the local landscape, and they bring economic prosperity for many families and the area. We are often one of the biggest employers and taxpayers in the locations where we operate.
One of the starting points for forestry operations is safeguarding the habitats of forest species. The easiest way to achieve this is to increase awareness of the habitat requirements and presence of the species.
The decline in the reading skills of young people in Finland has been a major topic of discussion in recent years. One of the more positive cases to make the headlines has been UPM’s Words Matter project (Sanat haltuun in Finnish).