By 2030, the focus of the global consumer marketplace will have shifted to Asia and the middle class of its growing cities. Products and services will become digital, but demand will also grow in another rising segment: renewable biomaterials.
UPM is working together with crop nutrition company Yara to research possibilities for agricultural reuse of nutrients retrieved from the sludge originating from the pulp and paper mills’ production processes.
Thanks to renewable raw material, a low carbon footprint and efficient recycling options, print media remains one of the most sustainable choices for mass communication. Paper also represents durable and emotional value for many people.
UPM Plywood and UPM Timber in Finland are the first businesses to have reached the tight recycling target set by the Zero Solid Waste project. The company aims to send zero waste to landfill operations globally by 2030.